You can book a Lost and Found ad in Times Of India newspaper 1 day before the publishing date for most of the newspapers, earliest by 4 p.m. The earliest available date is highlighted when you are on the calendar page in ad booking step 3. If you are not able to choose your preferred date of release, it means that the deadline is over for that particular date. For urgent bookings, please contact our Customer Support Team at 9830629298 via call/ WhatsApp.