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DISPLAY RATE CARD

Times of India
Display Ad Rates

Times of India Display Rates

Official rates for January – June 2026 · Updated for 2026
Rates for January – June 2026 · 5% GST extra

Display ad rates are calculated per sq.cm and vary by supplement, city edition, and colour mode. Select your supplement below to view precise rates.

Effective From
1 Jan 2026
Valid Through
30 Jun 2026
Total Supplements
6 Sections
GST Surcharge
5% Extra
Sections
6
Editions
49
Step 1 · Choose Section

Rates change by supplement — select yours.

Step 1 · Select Section Scroll →
· Step 2 of 3
Step 2 · Review Rates

Rates — from ₹ / sq.cm

·
City Edition Zone Circulation Rate / sq.cm Quarter Page Half Page
Rate calculation
Display ads are charged per sq.cm. Full-colour rates carry a premium over black & white — toggle above to compare.
Minimum size
The minimum display size is 3×5 cm. Book any larger size up to a full page.
Premium positions
Front page, back page and page 3 carry a 50–200% premium. Jacket and skybus placements are available on request.
Booking deadline
Standard placements: 3 business days lead. Premium positions: 5–7 days. Weekend supplements close earlier.
Step 3 · Quick cost estimate

Estimate your cost

Set your ad dimensions to see approximate costs across top city editions for the section.

cm
×
cm
Total print area
sq.cm
The questions desk · display rates

The things you're wondering before you book a display ad.

Answered below — specific to Times of India. For anything else, the team replies on chat within 30 minutes, 24×7.

How is a display rate set? 03 QUESTIONS
Per-sq.cm pricing, colour and size
Q. How is a Times of India display rate calculated?

Rate × width (cm) × height (cm). Each edition and supplement has its own per-sq.cm rate based on circulation and readership — the table above shows every city for the selected supplement.

Q. Do colour ads cost more than black & white?

Yes. Full-colour placement carries a premium over black & white — toggle the two modes above to compare. Both are priced live in the composer before you pay.

Q. What is the minimum size?

The minimum display size for Times of India is 3 cm × 5 cm. You can book any larger size from there, up to a full page.

Is this the real thing? 03 QUESTIONS
Rates, accreditation and booking
Q. Are these the official Times of India rates?

Yes — these are the official Times of India display rates, lowest-price guaranteed. We are the INS-accredited, authorized online booking platform for Times of India and book directly into the system at the official rate, with no markup.

Q. Which supplements can I book?

Times of India offers 6 display sections — the main newspaper plus specialised pullouts. Switch supplements above to see each section's rate card.

Q. Do you design the ad?

Yes — share your brief and our team prepares a print-ready creative at no extra charge. You approve before it goes to press.

Still got a display question?
Chat with our display desk — replies within 30 minutes, 24×7.
09830 629 298 Live chat
Backgrounder · Display rates
How display pricing works
Display rate card · Times of India

Times of India display rates,
how they are set.

Display is priced per sq.cm and varies by supplement, city edition and colour mode — here is how to read the card above.

Display advertising in Times of India is charged by area: a per-sq.cm rate for each city edition, multiplied by the width and height you book. The rate changes by supplement — the main newspaper commands the highest rate, with specialised pullouts priced for their audience.

Full colour carries a premium over black & white; switch the toggle above to compare. Premium positions — front page, back page, page 3, jackets — carry an additional loading quoted at booking.

“ You always pay the official Times of India rate, lowest-price guaranteed — accreditation, not markup, is how we earn.
— releaseMyAd · INS-accredited

Reading the card.

Pick your supplement, choose colour or B&W, and the per-sq.cm rate for every city appears instantly. The Quarter and Half page columns are indicative totals for the standard 25×16.5 cm and 50×16.5 cm sizes; the calculator lets you price any custom size.

All rates are exclusive of 5% GST. Design is included free, and after it publishes you can view your ad in the Times of India e-paper or buy a printed copy from a local newsstand.

RM
The releaseMyAd display desk
Updated for the 2026 Times of India rate revision · INS-accredited
3 MIN READ
How to book · display

How to book a display ad in Times of India.

Three things used to be hard: deciding the rate, designing the ad and releasing it. Here's what each looks like now.

Phase 01
Decide the rate.
Used to need a media planner on the phone.

Pick the supplement, city and ad size — the per-sq.cm rate and total appear live. Compare colour vs B&W and editions side by side.

  1. 0:30

    Pick the supplement

    Choose from the main newspaper or any of 6 specialised pullouts above.

  2. 0:45

    Colour or black & white

    Toggle the mode — full colour carries a premium over B&W. Each priced live.

  3. 1:00

    Size the ad

    Use the calculator to price any size from the 3×5 cm minimum upwards.

Phase 02
Design the ad.
Used to need an external agency and a week.

Upload your own artwork, or hand us a brief and our team designs a print-ready creative for free. You approve before it goes anywhere.

  1. 1:30

    Upload your creative

    PDF, EPS, AI, JPG or PNG. We check it prints correctly at the size you booked.

  2. 2:00

    Or use our free design service

    Share text, logo and photos — our team prepares the ad at no extra charge.

  3. 2:30

    Preview and approve

    You see exactly how the ad will print before a single rupee leaves your account.

Phase 03
Release it.
Used to need block-booking and a broker.

Choose release dates, pay, and we handle the rest — editorial approval and page planning. After it prints, view your ad in the Times of India e-paper.

  1. 3:00

    Pick release dates

    The calendar shows available dates for each supplement. Multi-date bookings get a single invoice.

  2. 3:15

    Pay your way

    UPI, cards, net banking, wallets, NEFT. GST invoice in your inbox within 5 minutes.

  3. Morning

    Prints, SMS, e-paper

    Your display ad lands in print. We confirm on release day; after it publishes, view your ad in the Times of India e-paper or buy a printed copy from a local newsstand.

From rate to release, the booking takes under ten minutes. The design is on us.
Creative, positioning and release dates can be edited free up to 72 hours before press.
Book your newspaper display ad
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